http://www.franchiseperfection.com/blog/?p=233 Providing valuable insight and information regarding franchising and franchise opportunities. Wed, 08 Sep 2010 14:19:02 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.franchiseperfection.com/blog/?p=233&cpage=1#comment-40341 Robin Mayer Mon, 03 May 2010 21:01:51 +0000 http://www.franchiseperfection.com/blog/?p=233#comment-40341 I was quite disturbed as Dunkin Donuts stores, two different ones, refused to honor my coupon for $1.50 when I was buying four one pound bags of coffee. One was 5141 S.University Dr. Cooper City. The other was 6800 Stirling Rd. Hollywood. If you print coupons for your customers to use to buy your product, your sales outlets should accept them. SINCERELY, Robin Mayer I was quite disturbed as Dunkin Donuts stores, two different ones, refused to honor my coupon for $1.50 when I was buying four one pound bags of coffee. One was 5141 S.University Dr. Cooper City. The other was 6800 Stirling Rd. Hollywood. If you print coupons for your customers to use to buy your product, your sales outlets should accept them. SINCERELY, Robin Mayer

]]> http://www.franchiseperfection.com/blog/?p=233&cpage=1#comment-9733 Marketing doesn’t Run on Dunkin Donuts « Here’s an Idea Fri, 21 Mar 2008 19:17:14 +0000 http://www.franchiseperfection.com/blog/?p=233#comment-9733 [...] Marketing doesn’t Run on Dunkin Donuts Here’s an Idea! Stay true to your Brand and learn from the mistakes of others Dunkin Donuts…Apparently the geniuses in the Marketing Department at Dunkin Donuts thinks it is a good idea to partner with other companies and dilute the Dunkin Donuts Brand. This is from an article at franchiseperfection.com Look at Starbucks; they moved away from their core strength and look what happened. When you start diluting your brand by puting it in gas stations and self serve stations… That is a recipe for disaster. You won’t have brand evangelists like Chuck who runs on Dunkin Donuts, who even posted a video on YouTube “Chuck Runs on Dunkin Donuts” to show his love; they will be running away from the Brand. [...] [...] Marketing doesn’t Run on Dunkin Donuts Here’s an Idea! Stay true to your Brand and learn from the mistakes of others Dunkin Donuts…Apparently the geniuses in the Marketing Department at Dunkin Donuts thinks it is a good idea to partner with other companies and dilute the Dunkin Donuts Brand. This is from an article at franchiseperfection.com Look at Starbucks; they moved away from their core strength and look what happened. When you start diluting your brand by puting it in gas stations and self serve stations… That is a recipe for disaster. You won’t have brand evangelists like Chuck who runs on Dunkin Donuts, who even posted a video on YouTube “Chuck Runs on Dunkin Donuts” to show his love; they will be running away from the Brand. [...]

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