Bruegger’s continues its move into fast casual
When Bruegger’s Enterprises Inc., parent company of the 250-unit Bruegger’s bagel cafe franchise, was founded in 1983, bagels were largely a novelty outside of major U.S. cities. Bagels now are as common as doughnuts, sold nationwide in flavors ranging from poppy seed to blueberry to chocolate chip, and the Burlington, Vt.-based franchise was forced to change its game plan.
In response, Bruegger’s–helped greatly by a recent infusion of cash from a new owner–relaunched its brand in a fight for market share. Although freshly baked bagels and flavored cream cheeses still are core products, the company expanded its menu with a variety of new, made-to-order sandwiches and more healthful items, like fresh salads, intended to build lunch and dinner business.
Bruegger’s has become a fast casual franchise offering breakfast, lunch and dinner.
This week, the fast-casual franchise launched its summer menu including: Tossed-for-You Salad Wraps that offer any of Bruegger’s popular salads available inside a wrap for the same price.
Bruegger’s current salad lineup includes a Caesar and Chicken Caesar, an Asian-inspired Tossed Sesame Chicken and a Mandarin Medley. Guests also can create their own unique “Build Your Own” Salad Wraps by choosing their favorite toppings, meats, cheeses and vegetables. The Salad Wraps prices range from $4.99 - $6.59.
Bruegger’s has always encouraged guests to build sandwiches just how they like them, and now guests have even more choices with the Bruegger’s Duos lunch combination that allows guests to pair two menu choices. Guests can pick any half of a Bruegger’s freshly made sandwich, any half of a freshly tossed salad or any cup of soup for one low price.
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[...] Let’s Talk Francising: When Bruegger’s Enterprises Inc., parent company of the 250-unit Bruegger’s bagel cafe franchise, was founded in 1983, bagels were largely a novelty outside of major U.S. cities. Bagels now are as common as doughnuts, sold nationwide in flavors ranging from poppy seed to blueberry to chocolate chip, and the Burlington, Vt.-based franchise was forced to change its game plan. [...]
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