Franchise
Opportunity Quick Facts:
Since: 1934
Franchising since: 1947
Number of Units: 535
Minimum Cash: $80,000
Total Investment:
Low: $250,000
High: $300,000
Management:
Carvel® is part of FOCUS Brands Inc, owner of Carvel®,
Cinnabon and certain international markets of Seattle's Best
Coffee.
Key Franchise Value Proposition:
Carvel® believes in promoting Carvel through multiple types
of venues. The Carvel® concepts allow the franchisees to offer
our delicious ice cream products in a wide range of locations
and opportunities. Key Consumer Value Proposition: The first
nationwide retail ice cream franchise. Carvel® has become one of
the best-loved and most recognized brands in the ice cream
industry. Today, hungry Carvel-lovers seek out creamy and
crunchy treats at over 500 franchise locations and over 8000
supermarkets nationwide.
Franchise Fee: $30,000 Full Store / $20,000 Express Store
Royalty: $1.77 per liquid gallon of mix
(built into the price of the ice cream mix)
Advertising: $1.57 per liquid gallon of mix
(built into the price of the ice cream mix)
Experience:
Food Service, customer service, business management
experience preferred but not required.
Financing:
Third Party assistance provided. SBA Fast Track Registry.
Multi Unit Potential:
Yes, business model encourages multi units or additional
Express Locations.
Business
Model Nuggets:
-
 Brand
awareness of over 90% in core markets.
- Ranked #1
when asked to name the first ice cream brand that came to
mind in core markets.
- Ranked #1 in
the ice cream cake category, 65 percentage points higher
than the nearest competitor.
- Quality
products in all four ice cream lines – Soft ice cream, hand
dipped ice cream, ice cream cakes, novelties.
- Innovative
products including Uptown Smoothies, Creamaccinos and the
Carvelanche.
- Commitment
to franchisees including pre-opening development support,
comprehensive training, innovative marketing programs and
ongoing operational field support.
- Royalty and
Advertising contributions are built into the cost of the ice
cream mix not based on gross sales.
- Carvel
Franchise Advisory Council helps ensure that each decision
and program developed by Carvel has input and validation
from our franchisees.
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One of the most important aspects of owning a franchise is
support of your operation.
Carvel® franchise
provides you with many areas of support, including field and
corporate operations, design and construction, purchasing,
marketing and many others as well as the Carvel® Franchise
Advisory Council, known as CFAC.
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