Franchise
Opportunity Quick Facts:
Since: 1986
Franchising since: 1991
Number of Units: 256
Minimum Cash: $75,000
Total Investment:
Low: $250,000 High:
$350,000
Management:
Company CEO Charley Shin opened his first restaurant in 1986 on
the campus of The Ohio State University in Columbus, Ohio.
Charley has formed a team of professionals targeting leadership
in both brand equity and store expansion within the Sub-sandwich
niche of the Fast Casual Restaurant sector.
Key Franchise Value Proposition:
Fast Casual sandwich concepts, positioned between fast food and
sit-down restaurants, are growing at an annual double digit
rate, more than double the rate of any other restaurant segment
and have a 7.5% compounded sales growth projected through 2006.
Key Consumer Value Proposition:
Charley's Grilled Subs® is in a unique niche offering a
premium, great tasting grilled sandwich, made-to-order fresh
right in front of the customer, served hot in 90 seconds or
less, in an upscale and engaging environment.
Franchise Fee: $19,500 (additional $5,000 grand opening
fee)
Royalty: 5%
Advertising: ¼% National & 2% local
Experience:
Food Service, customer service, business management experience
preferred but not required.
Financing:
Third Party assistance provided. SBA Fast Track Registry.
Multi Unit Potential:
Yes, business model encourages multi units. Additional Franchise
Fees are $10,000 per additional unit.
Business
Model Nuggets:
- Charley’s®
is a proven leadership concept with over 250 locations and
has opportunity for growth to 3000 locations in North
America alone, "ground floor opportunity."
- Superior
food and locations are making Charley's® recognizable across
the country.
- Charley’s®
has a proven development program that guides each franchisee
from financing through opening.
- With a
strong Franchisee Advisory Counsel along with continuous
operating and marketing support helps to stimulate
franchisees to continuous success.
- Charley’s®
are in airports, mall food courts, on college campuses, on
military bases, and in most other retailing venues inviting
to specialty restaurants.
- Superior
product offering, ongoing market assessment, advanced
technology, product development, store innovations.
- There are
over 250 "mall scene" and "street scene" Charley's®
franchise units across the country, in 38 U.S. states and
Canada, and around the world (now in Japan, Korea, Germany
and Guam).
- With a
streamed line food service operation, Charley’s® operates
with out the setup and food preparation required with other
“Fast Casual” concepts.
|
|
"Let's Talk Franchising" |
| 10 minute interview
with Rich Page,
Charlie's Grilled Subs |
|
|
as broadcast on
"Let's Talk Franchising". |
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Ranked
in Entrepreneur Magazine's annual "Franchise 500" for more than
10 consecutive years, and #1 in category three times!
In
their more than 17 years of doing business, with more than 250
locations worldwide, Charley's Grilled Subs® has been recognized
at the “top” of more than ten national lists for successful
franchising, entrepreneurship and management. A key strength of
our operation is the ongoing franchisee support provided by the
professional management team and productive programs.
As one franchisee
stated, “This is the best business opportunity out there. The
team at Charley's® consistently develops products that taste
best—and then they provide the training and expertise to make it
and serve consistently the right way.”
At Charley's
Grilled Subs®, our mission is to be America's Best “Fast Casual”
restaurant chain; our pledge is to provide our entire franchise
family with the most winning business formula in the industry. |
