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Webster's Dictionary defines
“franchise” as 1. A
privilege or right granted a
person or a group by a
government, state, or
sovereign. 2. Authorization
granted by a manufacturer to
a distributor or dealer to
sell his products.”
The word "franchise" comes
from Old French meaning
privilege or freedom. As
economies evolved, so did
the concept of franchising.
It is believed that our
current concept of
franchising comes from the
mid 1800s when a major
German ale brewer granted
certain taverns the
exclusive right to sell
their ale.
The definition of a
franchise under federal law
and most state laws
regulating franchises
defines a franchise as
having 3 elements: (1) a
shared trademark, (2)
substantial control by or
assistance from the
franchisor, and (3) payment
of a fee by the franchisee
to the franchisor. The
existence of these 3
elements may cause a
business to be considered a
franchise, even if it is
called something else, such
as a licensing arrangement
or a distributorship.
The International Franchise
Association (IFA), the major
trade association in
franchising, defines
franchise as a "continuing
relationship in which the
franchisor provides a
licensed privilege to do
business, plus assistance in
organizing, training,
merchandising and management
in return for a
consideration from the
franchise."
Franchising is a successful
method of distributing goods
or services to consumers.
The franchise system owns
the right to the trademark
of the business. The
franchisee purchases the
right to use the trademark
and operating system.
Most people associate the
word "franchise" with fast
food restaurants. But, there
are many more types of
franchise businesses,
including everything from
advertising to automobile
repair, printing services to
party supplies and many
more. |